Symbol for Advertising Essay Example for Free

Symbol for Advertising Essay In communicating, advertisers have a thought to share with their audiences. The exact thought or message can only be shared if oneness of thought is achieved. The difficulty is that thought cannot simply be picked up and placed in another persons head. Thus, a communicator must select some symbols or sign that both sender and receiver can understand the same thing. Businesses, groups and individuals use trademarks, logos and symbols to generate brand awareness in public forums. It will easier for people to recognize a product, business or individual by simply associating them with their trademark. Sign, symbols, and Logos are a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Sign, symbols, or Logos are either purely graphic or are composed of the name of the organization. Sign, symbols, and Logos have been used for thousands of years all around the world. Numerous inventions and techniques have contributed to the contemporary logo, including cylinder seals (c. 2300 BCE), coins (c. 600 BCE), trans-cultural diffusion of logographic languages, coats of arms, watermarks, silver hallmarks and the development of printing technology. The most successful logos are best described as being ones where the actual sign doesn’t even need to be specifically noticed, because when people see a product or group they will instantly associate that product or group with their trademark or symbol within their own minds. However, for an emblem to be considered as one of the most recognizable marks, it would have to be easily identifiable by people the world over. While there are millions of symbols being used worldwide, only a handful of them can be considered truly universal and recognizable by individuals from around the world. The example of advertising uses sign or symbols to communicate advertising massage is Nike. In 1964, Nike originally known as Blue Ribbon Sports, was founded by partners Phil Knight and Bill Bowerman in order to distribute a line of Japanese track shoes called Onitsuka Tiger, but as this relationship was drawing to an end the company’s name was changed to the world famous Nike. By 1971, Nike was preparing to open its first store baring its new name and the famous Swoosh logo that was designed by J. B. Strasser. Through a well-managed combination of advertising, marketing and endorsement deals, Nike’s Swoosh became known throughout the world as the leader in sport’s apparel and sports equipment the world over. Nike swoosh logo is one of the most popular logo in the world. People just see the swoosh logo and they will know that is Nike because they put many advertisement that speak to the entire genre. In Nike’s advertisement, they usually have famous athletes using Nike equipment such as shoes, shirt, and shorts. For example, they choose Tiger Woods to be a presenter of Nike golf, or choose Torres to be presenter of Nike football. However, Nike’s advertisement can impact consumer because they will think that they will play sports better if they are using Nike product. This is because they saw their favorite athlete using Nike product and said that these products make them better. They might miss understand that to be a great athlete must work hard not just have goo equipment. Nike’s advertisement comes with a nice slogan â€Å"Just do it†. This slogan is a well know slogan and usually comes with Nike swoosh logo. This slogan affects people around the world. The good thing is that this slogan inspires people to do something that they never do it before or want to do it but scare to do. This slogan can change consumer mind and make them start to do something benefit for them. It is a good thing for society and inspires many people. Nikes advertisement like any other business’s that requires interpretation. Some of this reading goes on at the conscious level, some unconsciously. As opposed to extremists on either side of the interpretative question, I fall most nearly to the constructivist point of view in that I view meaning as interplay between text and the reader. Chandler writes, Texts are full of indeterminacies which require the readers active interpretation. We must draw not only on our knowledge of language, but on our knowledge of the world. Thus, readers of advertisements bring with them a surface knowledge of the language as well as a set of preconceived ideas about how to relate the ad to them. Advertising work on a variety of different levels including, but not limited to sign typology, paradigmatic meaning, psychological appeals, emotion, roles, values/beliefs, and knowledge. The impact of an advertisement comes from the interplay between these various aspects of make-up and the readers own notions about them and the world. For example, the stamen â€Å"Test Your Faith in Nike advertisement, the readers find themselves thrust into the schema of religious worship. Not only must the viewer literally look up to the runner, but also they receive the imperative to Test your faith. The runner pictured appears in the midst of a run and rests easy in the knowledge of his own god-like attention to fitness. Likewise, the runner has no identity beyond his role in the ad. We cannot see his face but it giving him an added element of the unknown divine. People feel cowed looking from a subordinate position at the figure of the runner in his element. The text implies a direct connection between exercising and religious questioning. The writers seem to suggest an element of transcendence possible in exercise, as well as the need to continually question who we are in relation to our gods and what we hold most sacred. For the runner in the ad, exercise is the object of sanctity. The reader might inhabit a different role by placing themselves as the runners in the ad itself. Transported from reading a magazine to the middle of a run, filled with the sensual pleasure of using ones body. The readers identify themselves as the taster of faith and finding the purity of exercise within the soul. They can accept a measure of hearty self-congratulation. With the statement that Nike tries to capture the passion and even the moral force of sport and reify it in Nike’s product, consumers can begin to understand the ideology that goes toward selling Nike’s product. Tying into the religious matrix once more, Nikes become iconic signifiers of faith, personal health, and social inclusion. Nike proffers cultural belonging, the promise of individual athletic achievement, and dreams of parity with the worlds greatest athletes. Operating on a series of different levels of human understanding, Nikes advertisements actively seek the emotional response necessary to sell shoes, but more importantly, to propagate and sustain the fitness culture. What Nike did with their advertisement is clever because they can both selling products and inspiring people in the same time. However, there are many products that use this technique of advertising in the wrong way by making consumer change their mind misunderstand the ability of the products. For example, some coffee products in Thailand said in their advertisement that if you want to have a good shape, drinks our coffee. Consumer will think that this coffee can make them thinner and have a good shape, so they will buy these products. This is one kind of advertising fraud and the government should stop these kind of advertisement that make people misunderstand about the product. What these coffees can do when people drink it is only to make people defecate and make them full. So, it might help people to have a good shape but people needs to know that in the advertisement no only know that drinking these coffee will make them in a better shape. Moreover, they needs to tell consumer that people cannot have a good shape by drinking these coffees without exercise and control their eating. The government should focus more about the deep meaning of the advertisement so people in Thailand will not misunderstand by this type of advertisement.

Investigation into the kinetics of the reaction between peroxodisulphate(VI) ions and iodide ions :: essays research papers

PLAN Introduction: After having built up knowledge about the kinetics of reactions I decided to do an investigation in this area. I was initially introduced to this particular reaction1 in EP6.4 and then in AA2.1. I was interested in using this reaction as a means of potentially supporting and quantifying some of the theories that I have studied along with also perhaps extending on them. Aim: Using a clock reaction I shall: †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Investigate the effect of concentration for each reactant and use the results to find the rate equation for this particular reaction. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Investigate the effect of temperature on the rate and use the results to find the activation enthalpy for this particular reaction. Background detail The Reaction:2 The reaction I am studying is often referred to as an ‘iodine clock reaction.’ A clock reaction is where the time taken to form a definite, small amount of a product at the beginning of a reaction is recorded to work out the rate. This reaction involves the oxidation of iodide ions to iodine molecules which are soluble in water and are visible as a pale brown clear solution. The formation of the iodine can easily be detected because all other species in the reaction mixture are colourless. The addition of starch to the reaction mixture further enhances the colour change by forming a dark blue-black complex with the iodine. The overall ionic equation is: (the spectator ions K+ have been left out to see the electron transfer clearly) S2O82- (aq) + 2I- (aq)  2SO42- (aq) + I2 (aq) The initial rate of the reaction can be measured by measuring the time it takes to produce a fixed small amount of iodine in the reaction as mentioned above. This can be done by adding thiosulphate ions into the reaction system which instantaneously revert the iodine molecules to iodide ions. When the amount of thiosulphate ions run out, iodine is produced and there is a sudden colour change. A sudden colour change makes the time required for the iodine to be produced very obvious. This reaction is shown in the equation: 2S2O32- (aq) + I2 (aq)  S4O62- (aq) + 2I- (aq) The total amount of iodine produced in the reaction mixture can be calculated by the equivalent amount of thiosulphate added to the reaction mixture. This way the rate can be measured in concentration of iodine produced per unit time rather than just as a reciprocal of time. This is important because it enables me to work out the rate constant, k, in the rate equation which I will discuss later.

Angelina Jolie Speech Essay

Introduction When she is not working as the UN Goodwill Ambassador, she’ll be acting or directing another film, or looking after her six adorable children. a. Today I will be speaking about the amazing Angelina Jolie, my inspiration in so many aspects of life and a truly amazing woman. b. I will cover three main areas with regards to her life and  accomplishments. My first point will be about her career and family. Second, I will be mentioning her involvement in various worldwide humanitarian activities. Finally, I will also mention her support for medical health.  (Insert Connective: First, I will give a brief introduction to the life of Angelina Jolie†¨ Identify type: Transitions) I.  Body – (include citations of sources) Angelina Jolie Voight was born on June 4th, 1975. She started acting at a young age and soon became a very successful actress. You may have seen her act in films such as Mr. and Mrs. Smith and Maleficent. a. She is also an accomplished film director and has won various awards in the film industry, including Academy Awards, Screen Actors Guild Awards and Golden Globe Awards. (Hollywood Life, Angelina Jolie) b. In her personal life, she is married to fellow actor Brad Pitt. i. They have 6 children, of whom three are adopted, and three are their own biological children. ii. Angelina Jolie is a strong supporter for adoption of children from all over the world, and her support can be seen in her actions. 1. Three of her children were adopted from Cambodia, Ethiopia and Vietnam c. The adoption of her first child from Cambodia bridged the change of her image from ordinary actress to humanitarian worker, which she further developed in the following years. (Insert Connective: Now that I have spoken about Angelina Jolie’s career as  an actress as well as her participation in overseas adoption, I will now speak about her humanitarian work. identify type: Signposting) II.  In an interview, Angelina Jolie mentioned that she was first exposed to what other people around the world faced in 2001, when filming in Cambodia. (UNHCR, Fact Sheet) d. After seeing the suffering in Cambodia, Angelina Jolie contacted the United Nations High Commissioner for Refugees and offered her help. This truly kick-started her humanitarian efforts in the world, as she was then named a UNHCR Goodwill Ambassador, with the aim to focus on refugees and displaced people during conflict. iii.She has since visited over 30 countries during her time as a ambassador. iv. She has been brave in the locations she has visited. 2. For example she visited Sudan during the internal conflict, Chad during the civil war as well as Iraq and Libya during the Libyan revolution. e. Angelina Jolie has also set up and financed many charity organisations, such as the Maddox-Jolie-Pitt Foundation, dedicated to community development and environmental conservation in Cambodia. (MJPAsia) All of this intensive humanitarian work has earned her the status as youngest recipient of the Jean Hersholt Award for humanitarian activities in the Academy of Motion Picture Arts. (The Star, Humanitarian Work) (Insert Connective: My third and final point will cover Angelina Jolie’s support for physical and mental health in women identify type: Sign posting) III.  In a New York Times article titled â€Å"My Medical Choice†, Angelina Jolie made headlines across the world when she announced that she underwent a double mastectomy so she could prevent chances of breast cancer. (Nytimes, My Medical Choice) f. This courageous choice was made due to the fact that she carried a gene which increased the risk of both Ovarian and Breast cancer. (Breast Cancer Screening, The Guardian) g. This choice raised a new awareness of people suffering from breast cancer, as well as the various options women faced with the disease. h. She also revealed that she had battled anorexia and self harm earlier in her life, and has openly supported various charities with regards to mental health and depression in youth and adults. II.  Conclusion Angelina Jolie has accomplished so much in her life, and has become a role model not only for her own children but also for so many of us in the world. a. She has used her celebrity status to do humanitarian work and inspire many people. I will conclude my speech with a quote by Angelina Jolie, which I find inspirational and relevant to our lives. â€Å"No matter what you have gone through in your youth, it is about who you choose to be in life. You can define your own destiny. You can be stronger than a very difficult past and overcome it.† (SMH, Angelina Jolie Interview) Thank you very much, and I hope you have also come to appreciate Angelina Jolie as an amazing and inspirational person. Bibliography (use APA / MLA style) Hollywood Life (2012, April 21). Angelina Jolie. hollyoodlife.com. Retrieved September 12, 2014, from http://hollywoodlife.com/celeb/angelina-jolie/ UNHCR (2009, November 13) Angelina Jolie Fact Sheet. unhcr.org. Retrieved September 12, 2014 from http://www.unhcr.org/pages/49db77906.html The Star (2013, Nov 18) Angelina Jolie receives her Jean Hersholt Humanitarian award. thestar.com. Retrieved September 12, 2014) from http:// www.thestar.com/entertainment/stargazing_blog/2013/11/angelina_jolie_receives_her_jean_hersholt_humanitarian_award.html Nytimes (2013, May 14) My Medical Choice. nytimes.com Retrieved September 11th, 2014 from http://www.nytimes.com/2013/05/14/opinion/my-medicalchoice.html?_r=0 Ingham, A. (2014, August 18). Breast Cancer Screening on the Rise Since Angelina Jolie. guardianlv.com. Retrieved September 12, 2014, from http:// guardianlv.com/2014/08/breast-cancer-screening-on-the-rise-since-angelinajolie/ Maddox Jolie Pitt Asia. (2008, May 2). MJPAsia. http://www.mjpasia.org Retrieved September 12, 2014, from http://www.mjpasia.org Lifetime TV (2014, April 29) Angelina Jolie Biography lifetimetv.co.uk/Retrieved September 12, 2014, from http://www.lifetimetv.co.uk/biography/ biography-angelina-jolie Sydney Morning Herald (2011, December 16) Angelina Jolie Interview Kung Fu Panda 2 smh.com.au Retrieved September 12, 2014 from http://www.smh.com.au/lifestyle/celebrity/angelina-jolie-proud-to-be-likepo-20111216-1oxzg.html

How to Pronounce the French Adverb Plus

The French adverb  plus  has different pronunciations, depending on how its used. Generally speaking, when  plus  has a positive meaning (e.g., more, extra, additional) it is pronounced [ploos]. When it is used as a negative adverb (meaning no more), it is usually pronounced [ploo]. A simple way to remember this is by thinking that the positive sense of the word has an extra sound, while the negative sense does not. In other words, the [s] sound is  subtracted  when the word has a  negative  meaning and  added  when it has a  positive  meaning. (Clever, right?)   This general pronunciation rule applies to  plus  when its used as an affirmative or negative adverb. When used as a comparative or superlative, the rules are somewhat different. Affirmative Adverb  [ploos] In the affirmative, Plus de means more (than) or additional Je veux plus de beurre.  I want more butter.Il y aura plus de choix demain.  There will be additional choices tomorrow.Jai plus de 1 000 livres.  I have more than 1,000 books. Negative Adverb  [ploo] On the other hand, in the negative, Ne ... plus  is a negative adverb, meaning no more or not any more Je ne le veux plus.  I dont want it anymore.   Je ne veux plus de beurre.   I dont want any more butter.   Plus de beurre, merci.** No more butter, thank you. Non plus  means neither or not ... either Je naime pas les pommes non plus.   I dont like apples either. - Je nai pas de montre.- Moi non plus  !      Ã‚  - Me neither! Ne ... plus que  means only or nothing more than Il ny a plus que miettes.   There are only crumbs (left). - Y a-t-il des pommes  ?  -Are there any apples?- Plus quune.**    - Only one Ne ... pas plus  means no more than (pretty much the same thing as  ne ... plus que) Il ny a pas plus de 3 mà ©decins.   There are no more than 3 doctors. - Puis-je emprunter un stylo  ? - Can I borrow a pen?- Je nen ai pas plus dun.      -I only have one. **Note:  There are a few expressions in which  plus  is negative without  ne, because there is no verb for  ne  to negate. Note that these are normally at the beginning of a clause: Plus besoin (de)  - (theres) no more need (to/of)Plus de   noun - (theres) no more nounPlus maintenant  - not any more, not any longerPlus que   noun - (there are) only ___ more In addition, the  ne  is often omitted in spoken, informal French (learn more). This is when pronouncing or not pronouncing the [s] is most important. If you say  Je veux plus [ploo] de beurre, someone may very well think you mean you dont want any more butter. This is actually how you can learn the difference between the two pronunciations. You are eating breakfast and ask,  Y a-t-il plus [ploo] de beurre  ?  and the woman replies,  Mais si, si  !  (yes in response to a  negative question). You should have asked  Y a-t-il plus [ploos] de beurre? Comparative/Superlative Adverb Plus  as a comparative or superlative adverb is the exception to the above rules. When the comparative or superlative  plus  is in the middle of a sentence, it is pronounced [ploo], unless it precedes a vowel, in which case the  liaison  causes it to be pronounced [plooz]. When  plus  is at the end of a sentence, as in the final example, it is pronounced [ploos]. Plus ... que  or  plus ... de  indicates superiority in  comparatives  and can compare   adjectives   Je suis plus  grand  quelle.  Im taller than she is. adverbs   Je cours plus  vite  quelle.   I run faster than she does. nouns   Jai plus damis  quelle.   I have more friends than she does. verbs   Je  cours  plus quelle.  I run more than she does. Le plus  or  le plus de  indicates superiority in  superlatives  and can compare adjectives   Je suis le plus  grand  Ãƒ ©tudiant.  Im the tallest student. adverbs   Je cours le plus  vite.   I run the fastest. nouns   Jai le plus damis.   I have the most friends. verbs   Je  cours  le plus.   I run the most.